Posting Details
Position Information
Job Title
Public Communications Specialist III
Position Number
500639
Vacancy Open to
All Candidates
Department
CHH News and Communications
Department Homepage
Advertising Department
NEWS AND COMMUNICATIONS
Division
Chancellor
Classification Title
Specialist
Working Title
Public Communications Specialist III
Number of Vacancies
1
Full Time Equivalent (FTE)
1.0
Full Time or Part Time
Full Time
Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.
$63,233 - $71,960
Position Location (City)
Greenville
Position Type
Non-Faculty
Job Category
Non-Faculty Professional
Be a Pirate!
Primary Purpose of Organizational Unit
University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.
Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.
UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
Primary Purpose of Position
This position will serve as the Enrollment Services Marketing and Communications Manager.
This position will work directly with other staff from Marketing and Communications as well as the Office of Undergraduate Admissions, the Graduate School, Honors College and other constituents. This position will work closely with the Associate Director and the Director of Marketing Strategy to provide support and feedback to assist with the ongoing development of overall recruitment communication plans. This position will also be responsible for the following:
Work with the marketing and admissions staff to create, update and schedule all types of admissions marketing materials including print, video and digital.
Generate concepts as well as copy and layout consistent with university standards; also, working with university Creative Services and other resources to manage production of projects. Produce digital, print and multimedia packages for student recruitment aimed at specific target audiences. Proficiency with Adobe Creative Suite essential.
Work with outside vendors as needed to complete projects.
Concept, write and produce emails for student recruitment. Manage the production and deployment of single emails as well as email sequences in a CRM. Familiarity with email optimization for delivery and response is also desired. Ability to adapt to changing technologies and systems.
Manage the undergraduate Admissions web site. Develop web content and produce web pages, as well as coordinate work of multiple content providers. Proficiency in Wordpress, or similar CMS is essential
Occasional video and photography.
Provide event support as needed.
Minimum Education, Knowledge, Skills, and Experience
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
License or Certification Required by Statute or Regulation
None
Preferred Education, Knowledge, Skills, and Experience
Degree in marketing, communications or related field. 5 years marketing and communication experience, preferably in higher education. Proficiency with Adobe Creative Suite and Photoshop. Strong organizational skills and attention to detail. Good communication skills, both verbal and written. Proficiency in Wordpress, or similar CMS. Proficiency with Salesforce or similar CRM. Experience developing email content and communication plans.
Specific experience in student recruitment marketing, including experience with developing and executing multichannel communication plans. Experience with email optimization for delivery and response is also desired. Video and photography experience a plus.
Ability to manage multiple complex projects involving several stakeholders. Strong organizational skills and attention to detail a must, including record keeping for reference and ongoing operations. Experience working with project management software in a team setting desired.
Special Instructions to Applicant
East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.
Applicants must be currently authorized to work in the United States on a full time basis
Additional Instructions to Applicant