Job Details

Senior Director Of Marketing

Under limited supervision, the Senior Director of Marketing is responsible for the strategic leadership, planning, and execution of Pitt Community College's institutional marketing and brand strategy. The senior level administrative position advances the College's mission, strategic plan, and enrollment objectives through innovative, data-driven, and technology-enabled marketing initiatives while ensuring the strategies reflect and support the College's diverse student populations, communities and stakeholders. This role provides institutional leadership for branding, marketing strategy, and digital engagement, ensuring a cohesive, high-quality, and forward-looking marketing presence across all College channels. The Senior Director oversees marketing operations, including the College website, social media, digital signage, graphic design, publications, advertising, and integrated marketing campaigns.

Provide vision, leadership, and strategic direction for the College's comprehensive marketing and brand strategy aligned with institutional priorities, enrollment goals, and the NCCCS mission.

Develop and execute long-range, integrated marketing plans to advance brand awareness, student recruitment/retention, community engagement, and institutional reputation; use enrollment, application, market, and performance data to evaluate effectiveness and drive continuous improvement.

Serve as a senior advisor to the Executive Vice President on marketing trends, emerging technologies, audience behavior, and strategic opportunities; encourage innovation and experimentation with institutional accountability.

Serve as institutional steward of the College brand; establish and enforce brand standards, guidelines, and approvals, providing quality control for trademarks, visual identity, messaging, integrity, and tone across all channels and materials.

Provide strategic oversight of the College's digital ecosystem, including the external website, ensuring usability, accessibility, performance, inclusive design standards, and alignment with institutional goals.

Lead social media strategy (platform alignment, content direction, brand voice, performance measurement) and oversee digital signage strategy and content deployment.

Integrate current and emerging marketing technologies and techniques (e.g., SEO, geo-fencing, AI-enabled tools) and oversee paid advertising and media placement strategies to ensure measurable impact, ROI, and fiscal stewardship.

Collaborate with academic, student, workforce, and administrative units to develop and deploy marketing strategies supporting student recruitment, enrollment, and retention; provide consultative support while ensuring brand alignment and institution-wide coordination.

Supervise, direct, mentor, and develop marketing staff; set expectations and foster a collaborative, high-performing team culture grounded in professionalism, ethics, and continuous learning.

Lead RFP and vendor selection processes; negotiate scopes, deliverables, and performance standards; manage vendor/contractor/consultant relationships; and hold vendors accountable to timelines and results.

Serve as budget authority for institutional marketing; administer and manage the allocated marketing budget to allocate resources strategically and maximize outcomes.

Establish marketing workflows, standards, and service expectations; provide guidance on complex or non-standard marketing challenges; define, track, and report marketing performance metrics with a regular cadence to executive leadership-including enrollment funnel indicator, digital/web and campaign conversions, lead generation outcomes, brand reach/engagement, and paid media performance/ROI- and own the College-wide marketing intake, prioritization, and production scheduling process with turnaround standards.

Perform other related duties as assigned; maintain a flexible schedule to meet College needs; and demonstrate an ongoing commitment to the College mission and student success.

Supervisory responsibilities for the following positions: Web Content Coordinator, Marketing Specialists, Digital Marketing Specialist, Social Media Specialist.

Our Values:

At Pitt Community College, our culture is built on excellence, collaboration, innovation, accountability and a student-centered focus. We expect our employees to embrace the following cultural statements:

• Every role contributes to student success.
• We treat one another with respect and work together as one team.
• We embrace creativity, adaptability, and new ideas to stay relevant.
• We act with integrity, accountability, and responsible stewardship.
• We put students first, designing programs and services that help them thrive in college, career and life.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communication, Public Relations, Business or a related field
• Minimum of five (5) years of progressively responsible experience in strategic marketing, brand management, or digital marketing leadership, including team leadership and budget ownership
• Demonstrated experience developing and executing comprehensive marketing strategies with measurable outcomes
• Demonstrated knowledge of current and emerging marketing techniques including SEO, geo-fencing, and artificial intelligence (AI) enabled marketing tools.

Preferred Qualifications:

• Master's degree in Marketing, Business Administration, Communications or related field
• Experience in higher education marketing or a comparable complex organization
• Working knowledge of Adobe Creative Suite, WordPress, marketing analytics platforms, and marketing automation or CRM systems
• Demonstrated experience with brand development, photography, video and multimedia storytelling

Work Environment: Primarily professional office environment; the role requires regular interaction with faculty, staff, administrators, students, external vendors, and community partners; work involves extensive use of computers and digital technologies for planning, communications, content review, data analysis, and project management; the position requires travel between campus locations, off-site meetings, events, or community functions; attendance at evening or weekend college events, recruitment activities, or major marketing initiatives may be required.

Physical Demands: Prolonged periods of sitting while working at a computer, attending meetings, or reviewing materials. Frequent use of hands and fingers for typing, writing, and operating standard office equipment. Occasional standing and walking to attend meetings, events, or move between offices and campus locations. Ability to communicate effectively in person, by phone, and through virtual platforms. Occasional lifting or carrying of light materials, such as boxes of printed marketing materials, displays, or equipment, typically up to 1520 pounds. Visual acuity sufficient to review digital and printed materials, including design layouts, reports, and analytics. Occasional setup or oversight of marketing displays, signage, or event materials. Normal Working Hours: Standard schedule, Monday Friday; with flexibility based on institutional needs. The position may require evening and weekend hours to support college events, recruitment activities, community outreach, marketing campaigns, or other institutional priorities. Occasional travel between campus locations and to off-site meetings or events may be required.