Job Details

Director, Customer Analytics

Merkle

Job Description – As the new Director of Customer Analytics, you will report to the VP of Customer Analytics and partner with other senior leaders, analysts and managers on each project. You will master our frameworks and develop an advanced understanding of how the entire marketing technology stack comes together to promote our clients' vision. Your work will span multiple industries, collaborating with subject matter experts to produce insightful consulting deliverables that inform strategic planning, primary decisions and technical implementations.

You Will

• Be a trusted partner, providing important insights through data analysis to inform strategic planning and initiative prioritization.
• Coach and train direct and indirect reports on how to best identify solutions driven through data, analytics, and technology available to support our strategic plans.
• Create and support executive‑level presentations and analyses of analytic and data solutions to support client needs.
• Translate data/results into clear narratives for technical and non‑technical audiences across multiple channels (e.g., PPT, email).
• Recommend relevant insights for strategic and long‑term planning, including trade‑off analysis applying value‑based measurement.
• Collaborate with cross‑agency SMEs to ensure solutions are client and customer‑centric and well‑thought‑through.
• Provide expertise through articles, blogs, events and other marketing avenues to guide the latest application of analytics and data solutions.
• Identify opportunities for cross‑solutioning within clients.
• Assess market trends and incorporate external insights to recommend potential product and market‑level opportunities.
• Manage and nurture multiple existing, lead and growth account opportunities across Merkle and dentsu network.
• Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle.

You Have

• 10+ years' experience in analytics, business consulting, data strategy and/or strategic planning functions.
• 5+ years of cross‑team leadership over multiple business and strategic disciplines.
• Experiential (Event‑Based) Analytics experience is required.
• Agency experience is advantageous.
• Experience using data and insights for storytelling and solution application.
• Experience translating ambiguous requests and requirements into tangible and tactical solutions.
• Experience simplifying complex analytic and data solutions into clear language for non‑technical partners.
• Experience managing both client and agency teams to facilitate collaborative, data‑informed solutions.
• Experience identifying business challenges and applying analytics‑led strategies to address them.
• Experience working with a broad spectrum of analytic tools, technologies, and solutions to drive business action.

Annual Salary Range: $113,000 – $182,850

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location: USA – Remote (Maryland)

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is also committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability, please contact ...@dentsu.com.