Job Details

This range is provided by Hack The Box. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $200,000.00/yr

Overview

The core mission of the Sr Director, Product Marketing is to shape and own HTB's market narrative, driving how our products (B2B & B2C) are positioned, launched, and adopted across industries and buyer segments. This role blends strategy with execution, ensuring our story resonates with CISOs, practitioners, and security leaders while enabling our go-to-market teams to win consistently. Success means building a category-defining presence in continuous cyber upskilling, translating complex technical capabilities into compelling business outcomes.

Location & Work Mode

• USA (Strong preference on the East Coast, or Central US) / UK
• Fully Remote

The fellowship you'll be joining

You'll report directly to the SVP of Marketing and collaborate daily with leaders across Product, Sales, Customer Success, Community, and Brand. The role sits at the center of HTB's growth engine, orchestrating cross-functional alignment while mentoring a product marketing team of 6. You'll operate in a fast-paced, agile environment where ideas are tested, iterated, and scaled—always with customer adoption and field success in mind.

Resources & Highlights

• Mastering momentum: A look back at HTB 2025 Revenue Kickoff event
• Case studies
• Introducing the Avengers Marketeers of Hack The Box

Role Responsibilities

• Own the narrative & category: Define and sharpen HTB's positioning and messaging across personas and segments; establish and evangelize the category around continuous cyber upskilling and related capabilities
• Lead GTM & launches: Drive go-to-market strategy and integrated launch plans for new capabilities; ensure cross-functional alignment and sales enablement
• Price, package, and scale adoption: Collaborate on pricing and packaging; optimize trial/POC experiences and adoption motions
• Bring the outside in: Conduct market, customer, and competitive research; lead analyst briefings and customer references
• Enable the field: Build sales playbooks, narratives, objection handling, and ROI storytelling; coach sales teams
• Build and lead the team: Mentor PMM and related roles; establish operating rhythms and report progress to the SVP of Marketing

Skills, knowledge, and experience

• 8-10+ years in B2B SaaS product marketing (Director) or 11-15+ years (Senior Director), including 5+ years in cybersecurity
• Proven experience owning positioning and GTM for multi-product portfolios and launching at high growth
• Experience managing Analyst Relations (AR) with firms like Gartner and Forrester
• People leadership: Coaching and mentoring a small, high-performing team
• Fluency with security buyer journeys; translate technical value into business outcomes
• Ability to partner with Product and Sales, influence executives, and drive cross-functional execution
• Excellence in storytelling—written, visual, and on stage
• Strong analytical chops with data-driven decision making

Measurement of success

• Adoption and engagement of newly launched products/capabilities
• Pipeline and revenue influenced by product launches and plays
• Sales productivity and messaging adoption; ROI of demos and POVs
• Pricing/packaging impact on deal velocity and expansion

Compensation & Benefits

• Compensation: USD 170,000-200,000
• Medical, Dental & Vision (employee coverage 100% paid)
• 401K with employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Training budget and conference participation
• State-of-the-art equipment
• Access to HTB lab offerings

EEO Statement

Hack The Box is committed to fostering a diverse, inclusive, and equitable workplace. We consider all applications on merit, without discrimination based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide a fair and respectful work environment that reflects our values.

Legal & Notices

Hack The Box participates in E-Verify. For more information, please click here and here.